Discover a gentler way to transform your look with Wella Soft Color No Ammonia Hair Color Shea Butter + Coconut Oil + Aloe Vera Vegan 40 Medium Brown. This advanced hair color solution is meticulously formulated to deliver rich, natural-looking results while prioritizing the health and vitality of your hair. Achieve a beautiful, deep medium brown shade that enhances your natural beauty, all without the harshness of traditional dyes. Its an ideal choice for those seeking vibrant color and superior hair care in one product.

This exceptional hair color stands out with several key features designed for a superior coloring experience. Firstly, its signature no ammonia formula significantly reduces the strong, unpleasant odors typically associated with hair coloring, making the process much more comfortable and less damaging to your hair. Secondly, it is generously enriched with a powerful trio of natural conditioners: deeply moisturizing Shea Butter, nourishing Coconut Oil, and soothing Aloe Vera. These botanical ingredients work synergistically to hydrate, protect, and fortify your hair fibers throughout the coloring process. Furthermore, this product is proudly Vegan, reflecting a commitment to cruelty-free and plant-based beauty practices. The precise 40 Medium Brown shade is crafted to provide consistent, beautiful color coverage, ensuring a flawless and natural finish.

Experience a multitude of benefits when you choose this innovative and gentle hair color. The absence of ammonia means a remarkably more pleasant application experience, free from strong fumes, and significantly less drying for both your hair and scalp. The luxurious blend of Shea Butter, Coconut Oil, and Aloe Vera leaves your hair feeling incredibly soft, smooth, and deeply conditioned, transforming its texture from the inside out. You'll notice an unmistakable enhancement in shine and a visibly healthy, natural look that radiates vitality. This vegan formula allows you to embrace ethical beauty choices without any compromise on performance, delivering beautiful, long-lasting color that gently blends away grays. Enjoy vibrant, natural-looking medium brown hair that is wonderfully soft to the touch, resilient, and visibly healthier, all while feeling good about your choice.

Achieving beautiful medium brown hair with this gentle formula is a straightforward process. Always ensure to perform a strand test and an allergy patch test 48 hours before full application to confirm compatibility and avoid any adverse reactions. Wear the protective gloves provided in the package throughout the entire process.

1. Preparation: Carefully mix the entire contents of the colorant tube into the developer bottle, strictly following the instructions provided in the accompanying leaflet. Securely close the bottle and shake it vigorously until the mixture is thoroughly blended into a uniform consistency.
2. Application: Apply the prepared mixture evenly to dry, unwashed hair. Start from the roots, ensuring complete saturation of new growth, then gently work your way through to the tips of your hair. Distribute the product evenly to achieve consistent color results.
3. Timing: Allow the color to develop for the recommended time specified in the product leaflet. This typically ranges from 20 to 30 minutes, depending on your desired color intensity and your hair's specific texture and condition.
4. Rinsing: Once the development time is complete, rinse your hair thoroughly with warm water. Continue rinsing until the water runs completely clear, ensuring all traces of the color mixture are removed.
5. Conditioning: Apply the post-color conditioner (if included in your kit) generously to your hair. This step helps to lock in the color, nourish your strands, and impart additional softness and brilliant shine. Leave it on for a few minutes as directed, then rinse thoroughly once more. Style your hair as usual and enjoy your new, radiant medium brown hue.